If you go through the “Orders” section of your Shopify store, you will see something that goes by the name – Cart Abandonment Rate. And in many cases, this number would be high.
According to a recent study, an online store will usually experience a whopping 70% cart abandonment rate.
Don’t get worried looking at these numbers. Despite the high numbers and potential losses that you see here, you can still recover your abandoned carts if you follow some effective strategies.
Did you know that almost 85% of cart abandonments happen on mobile?
These numbers don’t mean to discourage you from building a mobile application for your Shopify eCommerce Store and offering it to your customers.
Instead, you need to optimize your mobile application & website (make it mobile-friendly) and test to deliver wonderful user experiences that will prompt customers to complete a purchase.
So, we did say something about strategies, right? What are these strategies that you can implement to recover abandoned carts and improve revenue? Read on to find out!
Cart abandonment is bad and usually happens when a:
Let’s take a simple example:
You wanted to get a nice laptop for yourself and you went to Amazon.com, browsed all the latest laptops available and added one to the cart that suits your needs.
But due to an urgent call, you had to leave your laptop and go somewhere else. That results in cart abandonment.
So, it doesn’t necessarily mean that the customer is willingly abandoning their cart every single time. Important calls, emergencies or distractions from other devices/mobile applications can equally lead to cart abandonment.
But whatever the reason maybe, your online store will suffer losses and you need to cut them as much as possible.
Are there any other reasons for high cart abandonment rates? Read on to find out!
There are multiple reasons why your customer would add an item only to abandon the cart later on.
Here are a few probable reasons for abandoned carts:
In any case, if a customer adds a product to the cart, then there is a high probability that they want to purchase it.
But, due to any of the reasons mentioned above, there are unable to do so!
Everyone uses emails and all you need to do is get the customer’s email when they signup on to your online store/mobile app. You can also proactively ask for their email when they visit your website.
After that, whenever you see that they abandoned their shopping cart, simply send an email (with catchy titles and content), preferably adding a discount code to nudge the customer to complete the purchase.
b). Push Notifications
These notifications can be sent on both a desktop browser and a mobile application.
Mobile apps are much more effective as they normally pop up on the lock screen or the notification bar of your customers’ smartphones. If you make these abandoned notifications click-worthy then there is a high chance to recover almost 30-40% of your abandoned carts!
In order to do this, you need to add a Google RSLA or a Facebook Pixel to your Shopify store. This will help you to present the exact product that your customer has abandoned.
The best part about this strategy is that you don’t need to learn advanced marketing skills. Simply add the aforementioned tools to your store and follow the instructions. You should be good to go!
Whether it is shipping costs, any extra charges or other details about the product – Be transparent with your customers.
This will go a long way in helping you build a good brand image which will result in increased customer confidence and obviously lower abandonment rates.
Yes, you might take a hit on the revenue. But, if you micromanage properly and use affordable delivery services, you can provide that “Bang for Buck” that most customers look into when they search for products online.
Or you can provide limited “Free Shipping” Deals which will create a sense of urgency among customers. This will nudge them to put away all the distractions aside and finish the checkout which means reduced cart abandonment rates!
Store Leverage Abandoned Cart Apps such as Consistent Cart, Abandoned Cart Recovery or Web Browser Push Notifications from the Shopify App Store to seamlessly notify customers about abandoned carts and nudge them to complete the purchase.
Showcasing trust symbols like VISA, MasterCard or using the secure “https://” before the URL of your website will let your customers know that their payment details are safe and secure.
This will encourage them to proceed with the checkout. There are times when a checkout page seems fishy which results in cart abandonment.
There are a lot of eCommerce stores, eCommerce mobile apps that don’t force customers to create an account. Instead, they offer guest checkout which actually helps reduce cart abandonment.
Creating an account does take up a lot of time and that can prove to be a downer for customers who want to checkout quickly.
So, try integrating a guest checkout feature in your online store and see sales rise to newer heights!
These are a few interesting and effective ways through which you can easily recover abandoned carts for your Shopify eCommerce store.