ways to attract customers

Attracting customers to your Shopify Store might seem to be a daunting task. However, there are some amazing tricks that you can leverage to seamlessly attract users to your Shopify eCommerce store. Read on to know about these exciting strategies.

6 Ways to Attract Customers to Your Shopify Store

1. Create a Visually Pleasing Shopify Store

Your Shopify Store is the first point of contact for potential customers who want to purchase your products. So, you need to carefully design each aspect of your Shopify store. This basically includes all the logos, menu icons, all product pages, checkout page & miscellaneous pages.

What happens if you don’t invest time & efforts to design your Shopify store?

Customers would instantly realize that you don’t value their time & association with you. Some might still stick around to see if your store offers any good deals. But apart from them, most people will instantly jump to another eCommerce store in seconds.

So, you must design your Shopify eCommerce Store in such a way that it attracts customers & nudges them to stay & check out your store. If you find any errors while checking your Shopify eCommerce store, then make sure to optimize Shopify store as soon as possible to offer an unparalleled user experience to your customer.

2. Take Advantage of Social Media Platforms

Nowadays, almost every eCommerce business including Shopify stores has its very own social media account on Facebook, Twitter, Instagram & other miscellaneous social media platforms. Why?

The reason is pretty simple – Around 50-60% of the global population uses Social Media. This translates to a whopping 4 Billion users!

You don’t need to invest a lot of capital to attract users to your Shopify Store’s social media page. Instead, you need to put in the time & a lot of efforts i.e., regularly posting updates about your products, new product launches, sale events, loyalty program details & more. 

Your consistent efforts will eventually bear fruit which translates to free traffic for your Shopify store!

3. Influencers – Connect with Them to Promote Your Store

As seen earlier, close to 4 billion people use Social Media. A large chunk of these users follows Social Media Influencers i.e., people who have a large following on social media platforms.

How can you benefit by connecting with an Influencer?

The influencers promote your Shopify store & your products among their online audience and your store gets more visitors!

One tweet or a post by these is enough to unlock a tsunami of visitors to your Shopify Store. Some influencers don’t take any charges to promote your product. On the other hand, other influencers tend to charge a certain amount of fee so that they can promote your products.

4. Leverage an Email List & Send Periodic Newsletters

All this free/paid traffic that you are generating shouldn’t go to waste. So, one of the first things that you should do is prompt these users to give their email address to you.

Now, getting their email addresses is not an easy task. You got to have a strong website & engaging content that can nudge users to give their email addresses. Additionally, you can pitch your newsletters to users so that they can get updates about your products or details of upcoming sales or events.

These strategies will eventually work because these newsletters & curated content will most likely be shared by your users to their colleagues, friends & relatives. This will automatically result in more traffic to your Shopify store that will translate to more conversions, sales & business growth.

5. Launch Your First Shopify Store Sales Event

Simply setting up your Shopify Store will not necessarily result in more traffic to your eCommerce website.

The aforementioned strategies will play an important role in attracting more users to your eCommerce store. In addition to these, you can also launch your first sale event so that the free traffic that you are getting will checkout your product pages & buy from you owing to the Sale event.

Such sales events are most likely shared by users to their friends & family members which results in more traffic, sales & revenue!

6. Build & Leverage a Shopify Mobile App

Building a Shopify Mobile App is one of the best ways to attract customers to your Shopify eCommerce store.

Around 80-85% of eCommerce sales are completed on mobile devices. This literally means that most people prefer shopping via mobile phones. Customers can go ahead & browse your Shopify store through their smartphone.

However, mobile websites tend to be glitchy & do not offer a fluid experience when compared to mobile apps. You might think that building a mobile app is difficult. However, with the rise of No-Code App Development Platforms, even laymen can seamlessly build a mobile app for their Shopify Store.

These are 6 ways to attract customers to your Shopify Store efficiently. Want to build a Shopify Mobile App? Then head over to Storifi. Storifi’s No-Code Platform empowers you to seamlessly leverage exciting features like the Drag & Drop, Real-Time Preview, Integrations, Unlimited Editing & more to seamlessly build your Shopify Mobile App in minutes.

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