4 Proven Tips to Improve mCommerce Conversions and Revenue

Simply getting a huge number of users on your Shopify Mobile Application or any other eCommerce mobile application isn’t sufficient to clock good revenue.

Most cart abandonments happen on mobile applications. So, even if a customer adds their favorite products to the cart, chances are that most of them will abandon it due to one or the other reason.

Therefore, your mobile application needs to have certain features, an intuitive UI/UX and other design elements that will help drive conversions and revenue. Read on to know about some effective tips that you can use to drive your mCommerce conversions and revenue!

4 Ways to Increase mCommerce Conversions and Revenue

1. Offer Clean Design& Eliminate Distractions

An eCommerce Website or a Mobile App is an important tool that helps you to get your business up & running.  Therefore, you put in a lot of effort & time to ensure that your customers have an amazing experience.

Every eCommerce businesses’ main goal is to get more sales & revenue. So naturally, you leverage a wide range of design elements & features to ensure a seamless checkout experience.

Make sure that once your customers reach the checkout page, they won’t have to see any unnecessary distractions. Instead, opt for a clean checkout page to speed up the checkout process.

The Result – Improved Conversions & Revenue!

Pro-Tip: You can leverage intuitive design elements, eye-catchy eCommerce cart design & other features to offer a clean & minimalistic checkout experience to your customers.

2. Integrate Guest Checkout Feature

Almost every eCommerce business wants to onboard as many users as possible on their eCommerce website or mobile app with the help of account creation.

While it will help you to get recurring customers, the idea of sharing personal details discourages customers from creating an account on your eCommerce website/mobile app.

So, it would be beneficial if you offer a guest checkout for one-time buyers. If they like your services, then it is highly likely that they will come back to your website or mobile app to create an account & stick with your brand.

Pro-Tip: Always encourage customers by offering various sign-in options like Guest Sign-in or Social Media Sign-in.

3. A Wide Range of Payment Methods won’t hurt!

Imagine this – you head over to an eCommerce website or a mobile app to check out some grooming products. You find a combo that is available at an excellent deal. So, you simply add the product to the cart & proceed to checkout.

But, wait a minute! You come across a limited number of payment options that don’t include the ones that you have (for ex: a wallet-based payment system)

You don’t have your card nearby and while you like the product, the chances are that you will abandon the cart & plan to buy it sometime later.

Did you get the point? You lost a potential sale!

So, the simple idea is to offer some common payment options so that customers can easily checkout with their favorite products.

4. Be Transparent with Your Costs!

Hidden/Surprise costs are a major obstacle for any customer. Put yourself in the customer’s shoes.

You want to buy an amazing product but you don’t see any extra costs on the product page. So, you happily add the product to the cart & proceed to checkout only to find out that you need to pay extra costs for shipping.

Sometimes these costs tend to be exorbitant which might discourage any customer from completing the transaction.

Instead, you can showcase all the costs on the product page itself. This will enable customers to decide on purchasing the product while checking it out!

This will result in lesser cart abandonment rates & improved conversions & revenue!

These are 4 effective tips that can help mCommerce businesses to improve conversion rates & revenue of your eCommerce store/Mobile Application.

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