The landscape of the eCommerce industry is continuously changing and evolving at the same time. The sales strategies that you might have used in 2014 might not work in your Shopify store today. Why?
“The Buying Habits of Consumers has Changed!”
So, how will you change your strategies?
By checking out eCommerce trends that are relevant for your business in 2022. That is where our blog can come in handy.
Check out some of the latest eCommerce Marketing Trends of 2022 that will take the eCommerce industry by storm. Leverage these to not just drive sales but also build trust with your customers, offer personalized experiences, improve your brand image and drive growth!
4 Ecommerce Marketing Trends for 2022
1. Mobile Commerce – Everyone Loved Mobile Apps
According to some leading reports, currently, there are close to 7 billion smartphone users in the world. This points to the fact that the mobile industry is thriving at an unprecedented rate and it will continue to do so in 2022.
In addition to that, there is an increase in tablet users worldwide. Just look at these numbers:
Currently, there are around 1.20 Billion Tablet Users.
This is around a 30-35% increase in the last six years.
So, what do we understand from all of this?
Mobile App Industry is here to stay!
Customers love the concept of convenience in the palm of their hands and what better way to achieve it than through smartphones and mobile applications?
Here are some interesting facts that will help eCommerce store owners and Shopify merchants to switch to the mobile app scenario:
An average person checks their phone close to 220-260 times a day.
This means they check their phone at least once every 4-5 minutes.
What do these people do on their smartphones? Use Mobile Applications!
This is encouraging stuff, particularly for:
Mobile App Marketers
All the people who want to build and use an app.
So, what does all of this mean for an eCommerce firm like a Shopify store?
That they should start leveraging the power of mobile to:
2. Improved Conversion Rates– For Increased Revenue
Conversion rates usually depend on a few factors like:
According to a leading report, here are some eCommerce conversion rates for different industries:
Baby & Child– 0.05%
Arts & Craft – 3.85%
Electrical & Commercial Equipment – 3%
Health & Wellbeing – 2.4%
In the past couple of years, the conversion rates of eCommerce stores have witnessed a steady rise and with the pandemic making people stay at home, more and more customers are resorting to online buying.
So, what doesincreased conversion rates mean? Higher Sales and Revenue!
This is awelcome and encouraging news for all those eCommerce store owners and Shopify merchants who are worried about not landing enough sales.
However, a few key things that you need to still focus on to improve conversions are:
Secure Payment Options that Help Build Trust with Clients
In addition to this, you also need to tinker with each element of your website or mobile application to obtain maximum results. Some of them include:
Shopping Cart Functionality
CTA Size, Wording and Placement
This is what Industry leaders are currently doing and that is why many of them have excellent conversion rates, better revenue and an amazing brand image among customers!
3. AR Experiences–The Future is Here!
Augmented Reality (AR) Experiences might sound too technical and kind of impossible to integrate into your website or mobile application.
However, the benefits that it entails will most likely prompt you to add it to your Shopify store.
What AR does is let customers check out a product in a 3D view which helps them to:
Know the size of the product
Know the scale of the product
A glimpse of how the product will look in real-world
A quick preview of the design and other features (if any)
So, even though you are not physically checking out a product you can still see in a kind of Virtual/Augmented Reality to get a better feel.
In the end, such unique product experiences help customers to make informed decisions. So, if your products are good then AR experiences will help you drive customer engagement and increase conversion rates for your Shopify store!
Nowadays, many eCommerce firms like Shopify stores are hopping onto social media platforms like Facebook and Instagram to reach out to their customers and grab new customers too.
You might’ve come across shoppable posts on both Facebook and Instagram where you can click on “Shop Now” and you will be taken to the product page. This can happen on your mobile application too.
So, in addition to building a website or a mobile application for which you need to attract customers, you also leverage the power of Social Media Platforms.
But in Social Commerce, your business is readily exposed to hundreds of users where they can quickly checkout your product. If you put in some more efforts, you can create a spectacular design that will attract eyeballs and garner clicks.
Because in the end, that’s what you want!
More clicks = More Product Views =More Sales
So, both small and big Shopify stores and eCommerce stores will likely adopt Social commerce as an additional strategy to reach out to customers, showcase their products and increase conversions as well as revenue!
Apart from these some other exciting eCommerce Marketing Trends that you should watch out for in 2022 are personalized customer experiences, videos showcasing products, flexible payment options, Direct to customer business amongst others.